maternity wear

Our sizes are based on the size you were before you were pregnant.

guide to waist styles

The secret of our success - the best fitting maternity wear you'll find anywhere.

We have developed six different styles of waistband for our trousers and skirts - all carefully designed for maximum comfort and to grow with you.

Maternity & Breastfeeding Lingerie

It is very important that your maternity and breastfeeding bras support and fit you properly because throughout your pregnancy the milk ducts are developing and growing. 

Tips for choosing the perfect maternity bra:

• As your breasts start to grow, your normal bra will start to feel uncomfortable.  This is usually when you are 8-12 weeks pregnant
• Don’t wear normal under-wire bras as these can damage milk ducts on the side of your breasts
• Maternity under-wire bras are designed specifically for pregnancy with specially shaped, softer wire, which is still very supportive
• Fit the bra on the smallest fitting so the bra grows with you
• The cup should cover and support the breast with no overflow. If there is overflow you need to choose a bigger cup size
• The strap at the back should be straight and fit snugly and not creep up your back
• It isn’t very easy with a big bump to bend over and lower your breast into the cup, so the best way when pregnant is to put the bra on and gently lift your breasts into the cups
• If the bra is fitted correctly it should fit for the duration of the pregnancy, but if it is getting tight near the end of your pregnancy and the next size is too big, then try using a bra extender

Tips for choosing the perfect breastfeeding bra:

• We recommend buying breastfeeding bras at around 37-38 weeks
• By this time your baby will have moved down and your rib cage will slowly reduce in size
• Fit the bra on the loosest fitting as the bra will need to be tightened after the birth
• You should be able to fit your hand comfortably in your bra between the breast and the cup - this will allow for growth
• Your breasts will grow when the milk comes in, but will then settle down with regular breast feeding

Help is at hand:

• We offer a personal bra fitting service in all our shops
• Try on the different styles of maternity and breast feeding bras in a friendly and relaxed atmosphere with the help of our expertly trained staff 
• Until you have tried a bra on it is hard to tell if it fits correctly, so we will always exchange a bra for a different size or style or give you a full refund within 14 days
• Our shop staff or customer service advisers will happily give you advice over the phone to help you find the perfect bra
• Click here for our shop addresses and telephone numbers
• Please contact our customer service advisers on 0845 458 7408.  Our phone lines are open from 8am – 10pm seven days a week.